Shopper merchandise logo Tecno has ranked 6th in the just-released 2021 Africa’s Perfect Manufacturers scores.
That is the 5th consecutive yr that the flagship Transsion Holdings logo is that includes a number of the best 6 of the 100 featured manufacturers at the continent, because of a survey carried out by way of marketplace analysis corporate Geopoll in 28 nations all the way through the continent’s 5 financial areas (which account for over 80% of the inhabitants and 80% of the continent’s GDP) and next research by way of Kantar and Emblem Management.
Tecno’s upward push to dominate the emblem charts at the continent over the past half-decade mirrors its efficiency in the whole telephone marketplace at the continent the place its smartphones and have telephones have incessantly put it a number of the best software manufacturers plying their business at the continent.
In April, analysis company Counterpoint Analysis reported that the emblem had unseated Samsung to transform Africa’s best smartphone logo, expanding its marketplace proportion in 2020 by way of one proportion level to 18% in comparison to the former yr and, throughout the distinctive cases of 2020: an international well being disaster that noticed smartphone shipments drop by way of slightly below 7% year-over-year.
The logo prides its decade-long affiliation with the continent, which has observed it take a few firsts, as having been key in its eventual domination of the marketplace and upward push in stature of its logo, as soon as unheard off in a marketplace that had prior to now been the cling of Nokia and Samsung.
“…Tecno used to be the primary to release twin SIM playing cards in Africa over a decade in the past to resolve the pricy data-roaming downside and the complexity of cellular connections. Tecno used to be additionally the primary to increase longer-lasting batteries that supplied 72 hours of battery lifestyles to resolve the facility provide problems. The logo used to be the primary to deliver dark-skin digital camera answers and…” a commentary from Tecno reads.