Infinix has offered the signing of Kenyan Afro-pop band Sauti Sol as its new brand ambassadors.
“The Grammy award-winning band will probably be featured in a brand new integrated advertising marketing campaign for Infinix which is able to run during TV, print and online channels and in-store,” a remark from the brand reads, in part.
In line with the remark, the selection of Sauti Sol as brand ambassadors is an expert by the use of the band’s teenagers point of interest.
“They are the very embodiment of why more youthful other folks should make their own approach by the use of life without reference to the tough eventualities they face along the best way wherein,” Infinix’s brand manager for Kenya Mike Zhang is quoted announcing.
The announcement comes at a time that the company is gearing as a lot as free up its next Phrase smartphone, a successor to last 12 months’s Infinix Phrase 8.
For the reason that 12 months started, the company has presented additional folks to its Scorching 10 smartphone assortment, which it offered last 12 months, with the Scorching 10 Play and the Scorching 10T making their technique to the local market. The approaching Phrase (we can suppose Phrase 9) announcement will be the first primary announcement from Infinix this 12 months. The local announcement and free up of the software is said to be happening along the Kenyan coast later this month.
In line with an IDC quarterly document introduced overdue last 12 months, Infinix and sister producers Tecno and itel accounted for over 40% of the 23 million smartphones shipped to the continent inside the third quarter of 2020 at a time when the phone market in Africa, like in the rest of the field, had gotten smaller as a result of the lasting result of the pandemic.
Since its free up, Infinix has grown its portfolio from youth-focused smartphones to apparatus (in conjunction with wearables) and, now, televisions and laptop laptop programs.
Last 12 months, Infinix partnered with taste designer Sally Karogo for the discharge of its flagship smartphone, the Infinix 0 8.
Sister brand Tecno simply in recent times offered American actor Chris Evans as its international ambassador.