Infinix has introduced the signing of Kenyan Afro-pop band Sauti Sol as its new brand ambassadors.
“The Grammy award-winning band shall be featured in a brand new built-in marketing campaign for Infinix which can run throughout TV, print and on-line channels and in-store,” a commentary from the brand reads, partially.
Consistent with the commentary, the number of Sauti Sol as brand ambassadors is knowledgeable by way of the band’s teens focal point.
“They’re the very embodiment of why younger folks must make their very own means via lifestyles irrespective of the demanding situations they face alongside the way in which,” Infinix’s brand supervisor for Kenya Mike Zhang is quoted pronouncing.
The announcement comes at a time that the corporate is gearing as much as release its subsequent Word smartphone, a successor to closing yr’s Infinix Word 8.
Because the yr began, the corporate has offered further individuals to its Sizzling 10 smartphone collection, which it introduced closing yr, with the Sizzling 10 Play and the Sizzling 10T making their method to the native marketplace. The impending Word (we will think Word 9) announcement would be the first main announcement from Infinix this yr. The native announcement and release of the instrument is alleged to be going down alongside the Kenyan coast later this month.
Consistent with an IDC quarterly record launched past due closing yr, Infinix and sister manufacturers Tecno and itel accounted for over 40% of the 23 million smartphones shipped to the continent within the 3rd quarter of 2020 at a time when the telephone marketplace in Africa, like in the remainder of the sector, had shrunk because of the lasting results of the pandemic.
Since its release, Infinix has grown its portfolio from youth-focused smartphones to equipment (together with wearables) and, now, televisions and computer computer systems.
Remaining yr, Infinix partnered with style clothier Sally Karogo for the release of its flagship smartphone, the Infinix 0 8.
Sister brand Tecno just lately introduced American actor Chris Evans as its world ambassador.