Safaricom has partnered with two of Kenya’s largest media houses, Usual Staff and Nation Media Staff, to make on-line diversifications of their newspapers (e-papers, as they title them) available in the market to its large subscriber base.
For merely Kshs 20 on a daily basis, Safaricom subscribers these days are able to get access to The Usual newspaper, Day-to-day Nation, Business Day-to-day and The Nairobian.
Radio Africa Staff’s The Superstar newspaper is the most obvious omission from the checklist for the explanation that media company isn’t section of this partnership.
Against this to the media house’s already provide arrangements where subscribers log on to their platforms (apps, internet pages) then pay the use of cell money or taking part in playing cards forward of being granted get access to to the digital reproduction of the paper of their variety, Safaricom’s implementation is fairly different.
“No registration or signup may also be vital neither will customers be requested to download and arrange any software,” the company says in a remark.
If you’re Safaricom subscriber, proper right here’s how to go about subscribing to the digital diversifications of any of the above newspapers:
As you can apply from the recommended while you click on on Acquire, the cost of purchasing the newspaper may also be deducted directly from a subscriber’s airtime. So, ensure that to have at least Kshs 20 airtime balance in order for the process to succeed in good fortune.
Bought newspapers will now be appearing on the My Newspapers phase of the Safaricom web page’s Discover tab. According to Safaricom, one may also be able to get access to newspapers they have got bought for up to every week.
Bear in mind: You’re going to need to disconnect from any wireless hotspot you’ll be connected to and use Safaricom cell wisdom in order to be able to acquire the digital newspaper of your variety.
On your phone, dial *550#. You will have to in an instant be taken to a recommended to select the e-paper you want to to subscribe to. You’re going to get a confirmation SMS from “E-NEWSPAPER” with a link as to where you can be ready to get access to and read the newspaper you merely bought.
Because of this this “manner” 2 is unnecessary for many of us who are already hooked to the digital side of life: the link will simply direct you to the steps outlined in “manner” 1 *rolls eyes*. It is, on the opposite hand, very useful to those who will not be inside the know.
The caveat that comes with “manner” 1, i.e. Safaricom cell wisdom will have to be was on, however applies on this example. Irritating as that may sound, it is vital.
The Kshs 20 pricing saves somebody who has been keen on gaining get right of entry to to digital papers from Nation Media Staff some money. In recent times, the company’s e-papers, in conjunction with The East African weekly that isn’t section of the partnership with Safaricom, worth Kshs 40 (when bought from the Nation Newsstand) with the only exception being Kiswahili establish Taifa which costs section the associated fee.
Inside the case of the Usual Staff’s e-paper lineup which incorporates regional publications such since the Mt Kenya Events and Pambazuko, which aren’t presented beneath the Safaricom partnership, going by means of all the hoops (in conjunction with a tedious subscriber registration process and login – where your set credentials may also be rejected section the time), could also be value it as it leads to worth monetary financial savings amounting to 50%.
The Standad Staff reduced the associated fee of the digital diversifications of its newspapers on the onset of the COVID-19 pandemic a pair of months previously to encourage uptake of the e-paper product at a time when coverage measures in conjunction with minimal contact – something that is just about unavoidable with a physically paper – used to be (and however is) being impressed.
Apparently, this is one of a bunch of reasons that Safaricom has presented for its pursuance of the partnership:
“The initiative is an element of Safaricom’s contribution inside the fight against COVID-19 thru empowering customers to with ease get access to the newspapers while they limit their movement.”
This is not the main time that Safaricom has partnered with large content material subject matter publishers for this kind of deal. About 6 years previously, the company had partnered with the Nation Media Staff to offer subscribers the Day-to-day Nation e-paper by means of approach of a co-branded app, Safaricom Day-to-day Nation E-Paper app, most frequently for free, as section of a promotion for its 544 internet supplier.
Weekend newspapers Saturday Usual, Sunday Usual, Saturday Nation and Sunday Nation can also be to be had beneath this partnership.
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